SEO: Custom URL-Slugs
Updated over a week ago

Boost Your SEO with Custom URL Slugs: Why It Matters

In today's highly competitive digital arena, maintaining a robust online presence is more than a necessity; it's a means of survival. One facet of Search Engine Optimization (SEO) that is often overlooked, yet holds significant potential, is the implementation of custom URL slugs.

Custom URL slugs offer an opportunity to refine the way Google and other search engines interpret the content and structure of your website. By incorporating relevant keywords into your URL slugs for individual pages and albums, you essentially provide search engines with more context about your site's content. This strategic action can notably boost your overall search results and improve your ranking.

In addition to aiding SEO, custom URL slugs offer an essential advantage for multilingual websites or those that use non-Latin characters. Although only Latin characters are accepted universally in URLs and links across the web, custom URL slugs offer the flexibility to translate non-Latin page titles, album names, and navigation elements into Latin. This ensures your website is accessible to a broader audience, further enhancing its reach and visibility.

In essence, custom URL slugs not only enhance your site's accessibility but also significantly contribute to optimizing your site for search engines - a crucial aspect in the current digital landscape.

You can add custom URL slugs to:

  • Pages

  • Albums


For pages

For example if you website has several pages like "Portfolio" , "Portraits", "Commercials"- than you could incorporate keywords in the URL slugs for better ranking ans structure like : fashion-portfolio, portrait-portfolio, commercial-portfolio.

For Albums

Same applies for albums. Let's say you have an album that is named "Blue Sky" but it was shot for a magazine (ex. Elle). The default URL would be /blue-sky so you could change it to: /elle-france-2022-blue-sky-fashion-photoshoot . Like that you would add relevant keywords to the URL and improve your SEO.

It's important to note that the page name and the URL slug can be different. While the page name is typically what users see as the title of your webpage in their browser or in search engine results, the URL slug is the portion of the URL that specifically identifies that page.

By creating a distinct and keyword-rich URL slug, you can improve your SEO without compromising the readability and appeal of your page name. This approach allows you to maintain an engaging user experience while also optimizing your website for search engine rankings.

Here are three key reasons why custom URL slugs are crucial for your website's SEO:

  1. Improved search engine rankings: Search engines like Google use URLs to understand the content of a webpage. By incorporating relevant keywords in your URL slug, you can signal to search engines that your page is highly relevant to user queries, which can lead to higher search rankings.

  2. Enhanced user experience: Custom URL slugs that accurately describe the content of a page make it easier for users to understand what they can expect from the page. This clarity encourages users to click on your links, boosting click-through rates and user engagement.

  3. Better shareability: Descriptive URL slugs are more appealing and memorable, making them more likely to be shared on social media platforms or linked from other websites. Increased sharing and linking can improve your site's overall online visibility and credibility.

By taking the time to create custom URL slugs, you can elevate your website's SEO performance. Don't miss out on this simple yet powerful way to improve your website's search engine rankings!

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