Understanding Page/Browser Titles
The page title, also known as the browser tab title, is a crucial element of your website that appears in the browser tab (B) when a user visits your site. This title not only helps users understand what your page is about at a glance but also plays a significant role in search engine optimization (SEO). The global settings will all pages, unless you change the SEO settings for each page individually as described here.
Why Page/Browser Titles Matter
User Experience: A clear and concise browser title helps users navigate multiple tabs effortlessly, making it easier to return to your site.
SEO Benefits: Search engines like Google use page titles to understand the content of your page. An optimized title can significantly improve your search engine ranking, driving more traffic to your website.
Setting Up Page/Browser Titles
Global Settings
To set a consistent page/browser title across your entire website:
Access Global SEO Settings:
Navigate to your website’s dashboard.
Go to the
Google/SEO Settingssection.
Edit Browser Title:
Locate the field for the global page/browser title.
Enter a descriptive and keyword-rich title that represents your overall website.
The global settings will automatically apply this title to all pages on your website, ensuring a consistent appearance and helping search engines understand the theme of your site.
Individual Page Settings
For more specific titles that cater to the unique content of each page:
Access Page Settings:
Navigate to the specific page you want to edit.
Open the
Page Settingssection.
Edit Page Title:
Find the
SEO Settingstab within the page settings.Enter a customized page title that includes relevant keywords and accurately reflects the content of that page.
This individual customization allows you to optimize each page for different keywords, enhancing the SEO performance of your entire website.
Best Practices for Page/Browser Titles
Keep It Concise: Aim for 50-60 characters. This ensures that your title is fully displayed in search results and browser tabs.
Include Keywords: Place primary keywords at the beginning of the title to catch both user and search engine attention.
Be Descriptive: Clearly describe the page content, providing enough context to entice clicks from search engine users.
Branding: If space allows, include your brand name at the end of the title for brand recognition.
Example
Global Title: "Professional Photography Services - [Your Brand Name]" Individual Page Title: "Wedding Photography - Capturing Your Special Day - [Your Brand Name]"
By setting your global and individual page titles following these guidelines, you enhance user experience and improve your site's SEO performance.
Summary
To summarize, the browser title, which is also the page title, can be managed globally through the Google/SEO settings or individually for each page. The global settings provide a consistent title across your website, while individual settings allow for more targeted optimization. Following best practices for these titles will help improve both user experience and your search engine rankings.