SEO, or Search Engine Optimization, is the process of improving your website's visibility and ranking in search engine results. It involves various techniques and strategies aimed at making your website more attractive to search engines like Google, Bing, or Yahoo.

In simpler terms, SEO helps your website appear higher in search engine results when people search for relevant keywords or topics. This increased visibility is crucial because most internet users rely on search engines to find information, products, or services. By optimizing your website for search engines, you increase the chances of attracting more visitors and potential customers.

Why is SEO important? Well, think of it as a way to stand out in a crowded online world. When your website ranks higher in search results, it gains more visibility and credibility. This can lead to increased website traffic, more engagement with your content, and ultimately, better business opportunities.

SEO helps you reach your target audience effectively by making your website more discoverable. It ensures that when people search for something related to your business or industry, your website appears as a relevant and trustworthy source. By investing in SEO, you can improve your online presence, attract more visitors, and ultimately drive more success for your website or business.

Settings like page title, description, keywords, and favicon help Google to identify your site better and display it comprehensively on the internet. In addition, browser title and favicon help you brand your website and make it immediately recognizable and unique.